Latest in: Marketing
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Boost Engagement with These 15 Proven Call-to-Action Examples

Tailoring your call-to-action (CTA) according to your relationship stage with your audience can significantly boost effectiveness. In another article on call-to-action, we discussed why effective CTA for nonprofits would guide your audience's next steps. …
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November 30, 2023
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Better Call to Action (CTAs) Guides People’s Next Steps

Why do people not act after engaging with your stories or other content? Your message was clear and inviting, but there was slim action. It's not your message but the effectiveness of your call …
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November 16, 2023
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A Response to Community-Centric Fundraising: It’s Worth Your Time

Recently, we discovered Community Centric Fundraising (CCF) and cannot unsee it or 'unhear' other nonprofit folks talking about it, and that's for good reasons. What is Community Centric Fundraising (CCF) CCF isn't just another …
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November 2, 2023
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Ignoring the Nonprofit Storytelling Gap Costs You Big Time

Have you ever said or thought this, "We don't have a lot of time and brain space to tell a story that deeply personally communicates.”? In that case, your connection with donors, beneficiaries, and …
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October 26, 2023
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Don’t Miss the Hidden Value of Video Storytelling 

Have you ever purchased something because it was the cheaper option, but it was the worst experience? Those unnecessary headaches are avoidable when considering the hidden value or lack thereof. This is also true …
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October 19, 2023
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The Enormous Power of Vulnerability in Storytelling

Vulnerability is a sensitive topic for good reasons. But what if nonprofits embraced it but for how they communicate? In the article, I want to share the benefits of vulnerability and how you can …
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September 28, 2023
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10 Powerful Grants to Fund Your Nonprofit Video Storytelling

Do you have stories happening before your eyes that are worth sharing but don't have the flexible funding to tell those stories? Good news! There are several grants for video storytelling available for nonprofit …
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September 21, 2023
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Nonprofit Video Strategies: What and Why Driven Stories

In the realm of nonprofit video strategies, there are two pivotal approaches to storytelling: why-focused and what-focused-based narratives. While these methods often intersect, their starting points and impacts differ significantly. Understanding these differences is …
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September 14, 2023
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3 Essential Nonprofit Tips for Finding the Right Stories

Stories exist all around you and your organization. But how do you identify the best stories for your nonprofit communications? This article will share three tips for finding the right stories to tell. The …
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September 7, 2023
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How to Build Powerful Relationships Through Content Marketing

The content you create is a bridge that connects you to your audience. However, most communications are viewed differently. The fixated focus on results, such as increasing donations, signing a petition, etc., makes you lose …
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August 31, 2023

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