Latest in: Marketing
Tailoring your call to action (CTA) according to your relationship stage with your audience can significantly boost its effectiveness. In a previous article on How to Get People to Take Action, we discussed why …
Your content quality alone doesn’t always cause low audience engagement or conversion. Weak calls to action (CTAs) can hinder response even with clear and inspiring messages. This article unpacks the importance of CTAs as …
Community-Centric Fundraising (CCF) is more than a buzzword—it's a movement. CCF shifts the focus from individual missions to the greater good of the community. If you're ready to embrace equity and social justice in …
Have you ever wondered why your nonprofit cannot connect personally with individual donors? You might feel confident about your corporate donors, but your campaign messaging seems flat regarding individuals. You might be facing a storytelling …
Have you ever chosen a cheaper option only to regret it? This frustration often comes from not considering the hidden value. The same applies when investing in video storytelling for your nonprofit or for-profit …
Vulnerability is often seen as a sensitive topic. But what if nonprofit and for-profit organizations embraced it in their communications? In this article, we'll explore the power of vulnerability and how you can harness …
Are you looking for flexible funding to tell your organization's stories? Good news! These media grants for video storytelling are available for nonprofit organizations like yours. Some grants are geared to filmmakers for a …
Two key storytelling approaches in small business video marketing can elevate your strategy: why-focused and what-focused narratives. Understanding these differences is crucial for your small business communications strategy, guiding when and how to use …
You believe you need to tell your organization's stories, but you’re unsure where to start or which specific stories to tell. Effective storytelling means telling the right story at the right time. This article …
Creating content is like building a bridge to connect with your audience. However, too often, the focus is solely on results like increasing donations or boosting sales. That perspective can make you lose sight …
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