Latest in: Marketing
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Boost Engagement with These 15 Proven Call-to-Action Examples

Tailoring your call-to-action (CTA) according to your relationship stage with your audience can significantly boost effectiveness. In another article on call-to-action, we discussed why effective CTA for nonprofits would guide your audience's next steps. …
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November 30, 2023
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Better Call to Action (CTAs) Guides People’s Next Steps

Why do people not act after engaging with your stories or other content? Your message was clear and inviting, but there was slim action. It's not your message but the effectiveness of your call …
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November 16, 2023
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A Response to Community-Centric Fundraising: It’s Worth Your Time

Recently, we discovered Community Centric Fundraising (CCF) and cannot unsee it or 'unhear' other nonprofit folks talking about it, and that's for good reasons. What is Community Centric Fundraising (CCF) CCF isn't just another …
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November 2, 2023
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Ignoring the Nonprofit Storytelling Gap Costs You Big Time

Have you ever said or thought this, "We don't have a lot of time and brain space to tell a story that deeply personally communicates.”? In that case, your connection with donors, beneficiaries, and …
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October 26, 2023
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Don’t Miss the Hidden Value of Video Storytelling 

Have you ever purchased something because it was the cheaper option, but it was the worst experience? Those unnecessary headaches are avoidable when considering the hidden value or lack thereof. This is also true …
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October 19, 2023
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The Enormous Power of Vulnerability in Storytelling

Vulnerability is a sensitive topic for good reasons. But what if nonprofits embraced it but for how they communicate? In the article, I want to share the benefits of vulnerability and how you can …
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September 28, 2023
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10 Powerful Grants to Fund Your Nonprofit Video Storytelling

Are you looking for flexible funding to tell your organization's stories? Good news! These media grants for video storytelling are available for nonprofit organizations like yours. Some grants are geared to filmmakers for a …
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September 21, 2023
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Video Marketing for Small Business: Why Vs What-Based Stories

Two key storytelling approaches in small business video marketing can elevate your strategy: why-focused and what-focused narratives. Understanding these differences is crucial for your small business communications strategy, guiding when and how to use …
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September 14, 2023
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6 Essential Organization Stories You Need To Tell

You believe you need to tell your organization's stories, but you’re unsure where to start or which specific stories to tell. Effective storytelling means telling the right story at the right time. This article …
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September 7, 2023
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How to Build Powerful Relationships Through Content Marketing

Creating content is like building a bridge to connect with your audience. However, too often, the focus is solely on results like increasing donations or boosting sales. That perspective can make you lose sight …
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August 31, 2023

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