Written by: Danami-Maurice Champion
During a presentation on emotive storytelling, someone raised a question that touches anyone working to change behavior—especially in environmental, nonprofit, and advocacy spaces. A poised gentleman asked, "What happens when people emotionally believe something …
Searching for a new video partner is like online dating – lots of awful profiles before you find a worthy match. This guide will save you time by highlighting the top video production companies …
Climate change storytelling is a powerful tool to communicate the urgency and impact of environmental issues. But how you tell the story can make a big difference. This article explores two approaches: presenting and …
Is storytelling manipulative, especially when it stirs emotions for donations? Heck, if storytelling is manipulative, we need to shut down BairStories like yesterday because we specialize in emotive storytelling. But hold on a second, …
You've done all the textbook steps to build a strong team culture—the mission statement is polished, team-building activities are executed, and even the company swag is disseminated. Yet something's still off. Have you tried …
Focusing on one central character might feel like you're sidelining other important voices. Many of our clients at BairStories have shared this worry. Can one voice truly capture the richness of your collective experiences? …
Climate action plans (CAPs) traditionally rely on data and statistics, but stories can breathe life into those numbers. Whether you're developing or updating a CAP, this article will guide you in enhancing your plan …
Frameworks are invaluable. They give us the confidence to craft stories that resonate, especially in the challenging nonprofit landscape. But here's some food for thought—could popular formulas like StoryBrand inadvertently perpetuate white saviorism for …
Tailoring your call to action (CTA) according to your relationship stage with your audience can significantly boost its effectiveness. In a previous article on How to Get People to Take Action, we discussed why …
Your content quality alone doesn’t always cause low audience engagement or conversion. Weak calls to action (CTAs) can hinder response even with clear and inspiring messages. This article unpacks the importance of CTAs as …
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