Written by: bairstories
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Two Approaches for Climate Storytelling

I recently wrote about storytelling, emphasizing the importance of amplifying stories without fabricating them. However, a reader called me out, suggesting it is better to “present, don’t exaggerate.” Their suggestion raises the question of …
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January 25, 2024
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Ethical Storytelling: Manipulation vs Persuasion

Is storytelling manipulative, especially when it stirs emotions for donations? This begs a vital question about ethical storytelling: are you a communications manipulator at your nonprofit? Heck, if storytelling is manipulative, we need to …
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January 18, 2024
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Team Not Jelling? Revive It With Authentic Internal Storytelling

You've done all the textbook steps to shape your organization—the mission statement polished, team-building activities executed, and even the company swag disseminated. Yet something's still off. You have all the ingredients, but the cake …
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January 11, 2024
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3 Reasons Why A Central Character in Storytelling Is Better

Focusing on a central character—or the "Heart" of the story—can significantly heighten a film's emotional impact and effectiveness, especially in short formats ranging from 3-20 minutes. In emotive video storytelling, the notion often arises: …
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January 4, 2024
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The Missing Link in Your Climate Action Plan

Are you scratching your head, wondering why your climate action plan doesn't echo as deeply as you'd like? You're following guides, like how to center racial justice in your climate action planning, but something …
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December 14, 2023
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What No One Tells You About Using StoryBrand for Nonprofits

Frameworks are invaluable. They offer us the confidence to craft stories that resonate, especially in the challenging nonprofit landscape. But here's some food for thought—could popular formulas like StoryBrand inadvertently perpetuate white saviorism for …
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December 7, 2023
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Boost Engagement with These 15 Proven Call-to-Action Examples

Tailoring your call-to-action (CTA) according to your relationship stage with your audience can significantly boost effectiveness. In another article on call-to-action, we discussed why effective CTA for nonprofits would guide your audience's next steps. …
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November 30, 2023
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Better Call to Action (CTAs) Guides People’s Next Steps

Why do people not act after engaging with your stories or other content? Your message was clear and inviting, but there was slim action. It's not your message but the effectiveness of your call …
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November 16, 2023
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Video Budget Checklist for Nonprofits: Ultimate Guide

It's fiscal planning time! As your nonprofit gears up for some video storytelling, one big question looms: How much should you budget? This actionable guide takes the guesswork out of video budgeting and aligns …
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November 9, 2023
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A Response to Community-Centric Fundraising: It’s Worth Your Time

Recently, we discovered Community Centric Fundraising (CCF) and cannot unsee it or 'unhear' other nonprofit folks talking about it, and that's for good reasons. What is Community Centric Fundraising (CCF) CCF isn't just another …
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November 2, 2023

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