Latest in: Storytelling
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Improve Nonprofit Video Engagement by Avoiding This Mistake

Given the packed room, $15K budget, and months of planning for what she hoped would excel her nonprofit video engagement, Luna had high hopes. But three minutes into the video premiere, the audience at …
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6 min read
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The Difference Between Nonprofit Outcomes, Impact, and Story

David stretched out over a borrowed couch, watching his daughter eat. A month ago, he didn’t know how he would explain to her that there would be no turkey this year. They ate together …
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7 min read
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How to Collect Stories for Your Nonprofit

Many stories go untold because there’s no system to collect them. You may track outcomes, but the human side is missing. A story bank solves this. This article will walk you through some options …
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6 min read
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Get People to Open Up in Storytelling Interviews

Whether this is your first interview or your first time chatting with your interviewee, this article will guide you on how to get people to open up in storytelling interviews and share with emotional depth. I …
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6 min read
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Empower Your Team to Gather Stories Without Being Extractive 

You respect others and desire to build trust and meaningful relationships. As a leader, you want to gather stories without being extractive, empowering your team to avoid harmful practices and build a culture of …
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14 min read
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Ask These Impact Story Interview Questions that Never Fail

Impact stories are credibility for your organization’s work. Imagine the data report coming alive. The story gives meaning to the outcome and impact. However, you must ask the appropriate impact story interview questions to draw out …
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4 min read
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When Facts Fail, It’s a Chance to Embrace Acceptance

During a presentation on emotive storytelling, someone raised a question that touches anyone working to change behavior—especially in environmental, nonprofit, and advocacy spaces. A poised gentleman asked, "What happens when people emotionally believe something …
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4 min read
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Two Climate Storytelling Approaches with Unique Results

Climate change storytelling is a powerful tool to communicate the urgency and impact of environmental issues. But how you tell the story can make a big difference. This article explores two approaches: presenting and …
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5 min read
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Ethical Storytelling: Practical Tips To Avoid Donor Manipulation

Is storytelling manipulative, especially when it stirs emotions for donations? Heck, if storytelling is manipulative, we need to shut down BairStories like yesterday because we specialize in emotive storytelling. But hold on a second, …
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5 min read
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Build A Strong Team Culture with Internal Storytelling

You've followed all the textbook steps to build a strong team culture—the mission statement is polished, team-building activities are executed, and even company swag is disseminated. Yet something's still off. Have you tried internal …
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5 min read

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