Latest in: Storytelling
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Build A Strong Team Culture with Internal Storytelling

You've followed all the textbook steps to build a strong team culture—the mission statement is polished, team-building activities are executed, and even company swag is disseminated. Yet something's still off. Have you tried internal …
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5 min read
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3 Reasons Why A Central Character in Storytelling Is Better

Focusing on one central character might feel like you're sidelining other important voices. Many of our clients at BairStories have shared this worry. Can one voice truly capture the richness of your collective experiences? …
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5 min read
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7 Easy Storytelling Tips For Your Climate Action Plan

Climate action plans (CAPs) traditionally rely on data and statistics, but stories can breathe life into those numbers. Whether you're developing or updating a CAP, this article will guide you in enhancing your plan …
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4 min read
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Storybrand for Nonprofits: No One Shares The Ugly

Frameworks are invaluable. They give us the confidence to craft stories that resonate, especially in the challenging nonprofit landscape. But here's some food for thought—could popular formulas like StoryBrand inadvertently perpetuate white saviorism for …
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3 min read
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Why Your Fundraising Video Lacks An Emotional Punch

Many environmental organizations face the challenge of creating compelling stories that truly resonate and drive fundraising success. If you're anything like our clients before working with us, you're probably frustrated that your fundraising videos …
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5 min read
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How to Create Engaging Video Stories That Resonate

Have you ever felt bored out of your mind watching a video? Or sat through a draining presentation with 100 words per slide? In both cases, an engaging story would have kept you interested. …
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6 min read
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Use Environmental Storytelling to Address Climate Change

Here are some key points from several insightful articles on environmental storytelling that I’ve been reading. Enjoy these takeaways and incorporate them into your own nonprofit storytelling. 5 Approaches to Better Environmental Storytelling | …
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3 min read

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