Latest in: Marketing
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6 Essential Organization Stories You Need To Tell

You believe you need to tell your organization's stories, but you’re unsure where to start or which specific stories to tell. Effective storytelling means telling the right story at the right time. This article …
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4 min read
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How to Build Powerful Relationships Through Content Marketing

Creating content is like building a bridge to connect with your audience. However, too often, the focus is solely on results like increasing donations or boosting sales. That perspective can make you lose sight …
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4 min read
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Brand Storytelling Made Easy with These 5 Story Elements

Storytelling shouldn't be another thing that weighs you down. You already tell stories daily. So, let's simplify storytelling for your marketing with these five basic story elements. Focusing on these elements can improve your …
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5 min read
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Why Not Use Both Short and Long-Form Video Content?

Are you only focused on short-form content? You may miss opportunities to share your organization's impact and values through long-form video content. Maybe this isn't you, but I bet you've said, "We need more …
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4 min read
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3 Cleantech Storytelling Concerns & How to Overcome Them

Is your cleantech company unsure about using storytelling for marketing? You might believe in the power of storytelling, but your board or company leaders might not. This article addresses major concerns about cleantech storytelling, …
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6 min read
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Nonprofit Video Storytelling: The Role of Storytellers

Want to engage with your audience more? It might be time to work with a Storyteller instead of a Videographer. Nonprofit video storytelling is more than just pretty pixels. It's about unveiling your values …
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4 min read
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6 Plot Points to Energize Your Climate Storytelling

Struggling to captivate your audience? Many environmental organizations face storytelling deficiencies, leading to ineffective communication and missed opportunities. Let's explore how using the 6 essential plot points can transform your environmental storytelling. Storytelling is …
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6 min read
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The 5 Helpful Benefits of Emotive Climate Storytelling

Emotive climate storytelling takes you on a journey from the heart to your head. Imagine standing in a lush forest, the air thick with the scent of pine and the sound of rustling leaves. …
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5 min read
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Top 5 Simple Evergreen Video Content

Look no further if you're wondering what types of videos or stories you should create for your environmental nonprofit or cleantech company. Investing in evergreen video content will help maximize your ROI for years …
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5 min read
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Episodic Content: Your New Organizational Marketing Strategy

Do you have at least two apps on your smart TV: Hulu, Amazon Prime, Netflix, HBO Max, Disney+, or AppleTV? If you’ve answered yes, you’re probably aware of the influx in episodic content. People …
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6 min read

BairStories

We craft story-driven marketing videos for environmental organizations that elevate empathy, community, and funding.

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