The content you create is a bridge that connects you to your audience. However, most communications are viewed differently. The fixated focus on results, such as increasing donations, signing a petition, etc., makes you lose …

There are conventions to storytelling that remain the same across all stories. Looking closely at stories, you notice they have a plot, characters, setting, conflict, and theme. However, nonprofits need a revised, simplified version …

Are you only focused on short-form content? You may miss opportunities to share your organization's impact and values through long-form video content. Maybe this isn't you, but I bet you've said we need more …

The biggest storytelling mistake is putting the wrong person on camera. Much of the audience's experience relies on that person and how you tell their story. To overcome this mistake, find people with a …

People are the soul of some of the best documentaries. Since we want to avoid putting the wrong people on camera, conducting pre-interviews is the key to determining your story's characters. Before we choose …

Nonprofits may feel a sense of skepticism and uncertainty about how to implement personal storytelling strategies. You may believe in the power of personal storytelling, but your Board of Directors or Executive Director doesn't. …

Have you ever watched a video story by an organization, and it was blah? I mean, you felt nothing but boredom. This feeling is the opposite of emotive stories. When we say emotive or …

So you have videos, but they need to connect with your audience more? It might be time to work with Storytellers instead of Videographers. Nonprofits need skilled Storytellers who can unveil the values and …

Storytelling is great because it's captivating. We all want our audiences to engage with our content and work. While most stories differ, the methods for telling those stories remain the same. With your story …

Imagine being transported into someone else's shoes, feeling their emotions, and experiencing their journey firsthand. That's the power of personal storytelling, a tool used for centuries to connect people and inspire change. In this …

You already know the importance of video storytelling, but you might be working with limited budgets. So, how can you create high-quality videos within your means and see still results? Let's break down some …

I recently read some articles on environmental storytelling that connected with me. Here are my key takeaways from these articles that could be helpful for all of us. 5 Approaches to Better Environmental Storytelling …