Storytelling Insights

Get storytelling tips and insights to boost
audience engagement and donations with our articles.

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Vulnerability is often seen as a sensitive topic. But what if nonprofit and for-profit organizations embraced it in their communications? In this article, we'll explore …
4 min read
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Are you looking for flexible funding to tell your organization's stories? Good news! These media grants for video storytelling are available for nonprofit organizations like …
5 min read
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Two key storytelling approaches in small business video marketing can elevate your strategy: why-focused and what-focused narratives. Understanding these differences is crucial for your small …
3 min read
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You believe you need to tell your organization's stories, but you’re unsure where to start or which specific stories to tell. Effective storytelling means telling …
4 min read
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Creating content is like building a bridge to connect with your audience. However, too often, the focus is solely on results like increasing donations or …
4 min read
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Storytelling shouldn't be another thing that weighs you down. You already tell stories daily. So, let's simplify storytelling for your marketing with these five basic …
5 min read
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Are you only focused on short-form content? You may miss opportunities to share your organization's impact and values through long-form video content. Maybe this isn't …
4 min read
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Many environmental organizations face the challenge of creating compelling stories that truly resonate and drive fundraising success. If you're anything like our clients before working …
5 min read
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One of the biggest storytelling mistakes you can make is putting the wrong person on camera. To avoid this mistake, the following climate storytelling technique …
4 min read
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Is your cleantech company unsure about using storytelling for marketing? You might believe in the power of storytelling, but your board or company leaders might …
6 min read
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Have you ever felt bored out of your mind watching a video? Or sat through a draining presentation with 100 words per slide? In both …
6 min read
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Want to engage with your audience more? It might be time to work with a Storyteller instead of a Videographer. Nonprofit video storytelling is more …
4 min read
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Struggling to captivate your audience? Many environmental organizations face storytelling deficiencies, leading to ineffective communication and missed opportunities. Let's explore how using the 6 essential …
6 min read
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Emotive climate storytelling takes you on a journey from the heart to your head. Imagine standing in a lush forest, the air thick with the …
5 min read
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You already know the importance of video storytelling, but working with limited budgets can be challenging. "61% of companies point to time and bandwidth as …
4 min read

BairStories

We're a storyfirst film and video production company, based in Minnesota, specializing in emotive stories that elevate empathy, community, and funding. 

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