Insights

Imagine it's near the closing of your fiscal year, and for whatever reason, you need to create a video. However, your budget isn't as flexible as the 90's Richard Simmons. Do you not tell …

It's annual fundraising time, or maybe you're just seeking help to amplify your nonprofit stories. This guide shares insider tips and considerations to help you navigate hiring a video production company like a pro. …

Vulnerability is a sensitive topic for good reasons. But what if nonprofits embraced it but for how they communicate? In the article, I want to share the benefits of vulnerability and how you can …

Are you looking for flexible funding to tell your organization's stories? Good news! These media grants for video storytelling are available for nonprofit organizations like yours. This article will share ten grant programs that …

In the realm of nonprofit video strategies, there are two pivotal approaches to storytelling: why-focused and what-focused-based narratives. While these methods often intersect, their starting points and impacts differ significantly. Understanding these differences is …

Stories exist all around you and your organization. But how do you identify the best stories for your nonprofit communications? This article will share three tips for finding the right stories to tell. The …

The content you create is a bridge that connects you to your audience. However, most communications are viewed differently. The fixated focus on results, such as increasing donations, signing a petition, etc., makes you lose …

What are the essential elements of nonprofit storytelling? Is it plot, characters, setting, conflict, themes, and yada yada? All are important. Yet, let's keep storytelling simple for your nonprofit with these five story elements. …

Are you only focused on short-form content? You may miss opportunities to share your organization's impact and values through long-form video content. Maybe this isn't you, but I bet you've said we need more …

The biggest storytelling mistake is putting the wrong person on camera. Much of the audience's experience relies on that person and how you tell their story. To overcome this mistake, find people with a …

People are the soul of some of the best documentaries. Since we want to avoid putting the wrong people on camera, conducting pre-interviews is the key to determining your story's characters. Before we choose …

Nonprofits may feel a sense of skepticism and uncertainty about how to implement personal storytelling strategies. You may believe in the power of personal storytelling, but your Board of Directors or Executive Director doesn't. …