Insights

Get storytelling tips and insights to boost audience engagement and donations with our articles.

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Have you ever watched a video story by an organization, and it was blah? I mean, you felt nothing but boredom. This feeling is the opposite of emotive stories. When we say emotive or …
4 min read
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So you have videos, but they need to connect with your audience more? It might be time to work with Storytellers instead of Videographers. Nonprofits need skilled Storytellers who can unveil the values and …
4 min read
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Storytelling is great because it's captivating. We all want our audiences to engage with our content and work. While most stories differ, the methods for telling those stories remain the same. With your story …
5 min read
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Imagine being transported into someone else's shoes, feeling their emotions, and experiencing their journey firsthand. That's the power of storytelling, a tool for centuries to connect people and inspire change. In this post, we'll …
3 min read
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You already know the importance of video storytelling, but you might be working with limited budgets. So, how can you create high-quality videos within your means and see still results? Let's break down some …
4 min read
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I recently read some articles on environmental storytelling that connected with me. Here are my key takeaways from these articles that could be helpful for all of us. 5 Approaches to Better Environmental Storytelling …
2 min read
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There are five evergreen videos for nonprofits that are the cornerstones of your organization. Investing in these stories will help maximize your impact for years because they are always relevant and fresh for your …
6 min read
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We're living in the digital world of episodic content marketing. If you're anything like my family and me, you have at least two of these apps on your smart TV: Hulu, Amazon Prime, Netflix, …
4 min read
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Brand films are not just for for-profit organizations; nonprofits can also use them to advance their mission and impact. Your team may have already experimented with video storytelling and seen a positive return on …
3 min read
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Struggling to communicate your nonprofit’s mission and offerings to potential partners and donors? Do viewers of your website find it difficult to describe your organization and its focus? The issue isn't that your nonprofit …
5 min read

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