Storytelling Insights
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During a presentation on emotive storytelling, someone raised a question that touches anyone working to change behavior—especially in environmental, nonprofit, and advocacy spaces. A poised …
Searching for a new video partner is like online dating – lots of awful profiles before you find a worthy match. This guide will save …
Climate change storytelling is a powerful tool to communicate the urgency and impact of environmental issues. But how you tell the story can make a …
Is storytelling manipulative, especially when it stirs emotions for donations? Heck, if storytelling is manipulative, we need to shut down BairStories like yesterday because we …
You've done all the textbook steps to build a strong team culture—the mission statement is polished, team-building activities are executed, and even the company swag …
Focusing on one central character might feel like you're sidelining other important voices. Many of our clients at BairStories have shared this worry. Can one …
Climate action plans (CAPs) traditionally rely on data and statistics, but stories can breathe life into those numbers. Whether you're developing or updating a CAP, …
Frameworks are invaluable. They give us the confidence to craft stories that resonate, especially in the challenging nonprofit landscape. But here's some food for thought—could …
Tailoring your call to action (CTA) according to your relationship stage with your audience can significantly boost its effectiveness. In a previous article on How …
Your content quality alone doesn’t always cause low audience engagement or conversion. Weak calls to action (CTAs) can hinder response even with clear and inspiring …
We've analyzed the top Google ranking articles on video production costs, and here's what we learned: video costs alone don't answer the questions, "What do …
Community-Centric Fundraising (CCF) is more than a buzzword—it's a movement. CCF shifts the focus from individual missions to the greater good of the community. If …
Have you ever wondered why your nonprofit cannot connect personally with individual donors? You might feel confident about your corporate donors, but your campaign messaging …
Have you ever chosen a cheaper option only to regret it? This frustration often comes from not considering the hidden value. The same applies when …
As the fiscal year wraps up, you need a compelling video to share your environmental impact success stories. But with budgets tighter than ever, how …
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