Vulnerability is a sensitive topic for good reasons. But what if nonprofits embraced it but for how they communicate? In the article, I want to share the benefits of vulnerability and how you can …

Do you have stories happening before your eyes that are worth sharing but don't have the flexible funding to tell those stories? Good news! There are several grants for video storytelling available for nonprofit …

At the core, there are two approaches to storytelling. There are why-focused stories and what-focused stories. Sometimes these two overlap, but they're starting place is different. Let's break down the difference in approaches and …

Stories exist all around you and your organization. But how do you identify the best stories for your nonprofit communications? This article will share three tips for finding the right stories to tell. The …

The content you create is a bridge that connects you to your audience. However, most communications are viewed differently. The fixated focus on results, such as increasing donations, signing a petition, etc., makes you lose …

There are conventions to storytelling that remain the same across all stories. Looking closely at stories, you notice they have a plot, characters, setting, conflict, and theme. However, nonprofits need a revised, simplified version …

Are you only focused on short-form content? You may miss opportunities to share your organization's impact and values through long-form video content. Maybe this isn't you, but I bet you've said we need more …

The biggest storytelling mistake is putting the wrong person on camera. Much of the audience's experience relies on that person and how you tell their story. To overcome this mistake, find people with a …

People are the soul of some of the best documentaries. Since we want to avoid putting the wrong people on camera, conducting pre-interviews is the key to determining your story's characters. Before we choose …

Nonprofits may feel a sense of skepticism and uncertainty about how to implement personal storytelling strategies. You may believe in the power of personal storytelling, but your Board of Directors or Executive Director doesn't. …

Have you ever watched a video story by an organization, and it was blah? I mean, you felt nothing but boredom. This feeling is the opposite of emotive stories. When we say emotive or …

So you have videos, but they need to connect with your audience more? It might be time to work with Storytellers instead of Videographers. Nonprofits need skilled Storytellers who can unveil the values and …