Insights

Get storytelling tips and insights to boost audience engagement and donations with our articles.

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I recently wrote about storytelling, emphasizing the importance of amplifying stories without fabricating them. However, a reader called me out, suggesting it is better to …
6 min read
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Is storytelling manipulative, especially when it stirs emotions for donations? This begs a vital question about ethical storytelling: are you a communications manipulator at your …
4 min read
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You've done all the textbook steps to shape your organization—the mission statement polished, team-building activities executed, and even the company swag disseminated. Yet something's still …
3 min read
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Focusing on a central character—or the "Heart" of the story—can significantly heighten a film's emotional impact and effectiveness, especially in short formats ranging from 3-20 …
3 min read
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Are you scratching your head, wondering why your climate action plan doesn't echo as deeply as you'd like? You're following guides, like how to center …
2 min read
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Frameworks are invaluable. They offer us the confidence to craft stories that resonate, especially in the challenging nonprofit landscape. But here's some food for thought—could …
4 min read
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Tailoring your call-to-action (CTA) according to your relationship stage with your audience can significantly boost effectiveness. In another article on call-to-action, we discussed why effective …
3 min read
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Why do people not act after engaging with your stories or other content? Your message was clear and inviting, but there was slim action. It's …
3 min read
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It's fiscal planning time! As your nonprofit gears up for some video storytelling, one big question looms: How much should you budget? This actionable guide …
5 min read
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Recently, we discovered Community Centric Fundraising (CCF) and cannot unsee it or 'unhear' other nonprofit folks talking about it, and that's for good reasons. What …
3 min read
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Have you ever said or thought this, "We don't have a lot of time and brain space to tell a story that deeply personally communicates.”? …
2 min read
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Have you ever purchased something because it was the cheaper option, but it was the worst experience? Those unnecessary headaches are avoidable when considering the …
4 min read
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As the fiscal year wraps up, you realize you need a compelling video to share your environmental impact success stories. But with budgets tighter than …
5 min read
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It's annual fundraising time, or maybe you're just seeking help to amplify your nonprofit stories. This guide shares insider tips and considerations to help you …
4 min read
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Vulnerability is a sensitive topic for good reasons. But what if nonprofits embraced it but for how they communicate? In the article, I want to …
4 min read

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