Latest in: Storytelling
David stretched out over a borrowed couch, watching his daughter eat. A month ago, he didn’t know how he would explain to her that there would be no turkey this year. They ate together …
Climate change storytelling is a powerful tool to communicate the urgency and impact of environmental issues. But how you tell the story can make a big difference. This article explores two approaches: presenting and …
Is storytelling manipulative, especially when it stirs emotions for donations? Heck, if storytelling is manipulative, we need to shut down BairStories like yesterday because we specialize in emotive storytelling. But hold on a second, …
Climate action plans (CAPs) traditionally rely on data and statistics, but stories can breathe life into those numbers. Whether you're developing or updating a CAP, this article will guide you in enhancing your plan …
Vulnerability is often seen as a sensitive topic. But what if nonprofit and for-profit organizations embraced it in their communications? In this article, we'll explore the power of vulnerability and how you can harness …
You believe you need to tell your organization's stories, but you're unsure where to start or which specific stories to tell. Effective storytelling means telling the right story at the right time. This article …
Storytelling shouldn't be another thing that weighs you down. It's not another trend in marketing tactics. You already tell stories daily when you share your experience. So, let's simplify storytelling with these five basic …
Is your cleantech company unsure about using storytelling for marketing? You might believe in the power of storytelling, but your board or company leaders might not. This article addresses major concerns about cleantech storytelling, …
Have you ever felt bored out of your mind watching a video? Or sat through a draining presentation with 100 words per slide? In both cases, an engaging story would have kept you interested. …
What makes a story stick? Why do some inspire action while others are forgotten? Without a clear structure, even the most meaningful messages can get lost. The solution lies in the 6 plot points—key …
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