Vulnerability is a sensitive topic for good reasons. But what if nonprofits embraced it but for how they communicate? In the article, I want to share the benefits of vulnerability and how you can …

At the core, there are two approaches to storytelling. There are why-focused stories and what-focused stories. Sometimes these two overlap, but they're starting place is different. Let's break down the difference in approaches and …

Stories exist all around you and your organization. But how do you identify the best stories for your nonprofit communications? This article will share three tips for finding the right stories to tell. The …

There are conventions to storytelling that remain the same across all stories. Looking closely at stories, you notice they have a plot, characters, setting, conflict, and theme. However, nonprofits need a revised, simplified version …

The biggest storytelling mistake is putting the wrong person on camera. Much of the audience's experience relies on that person and how you tell their story. To overcome this mistake, find people with a …

People are the soul of some of the best documentaries. Since we want to avoid putting the wrong people on camera, conducting pre-interviews is the key to determining your story's characters. Before we choose …

Nonprofits may feel a sense of skepticism and uncertainty about how to implement personal storytelling strategies. You may believe in the power of personal storytelling, but your Board of Directors or Executive Director doesn't. …

Have you ever watched a video story by an organization, and it was blah? I mean, you felt nothing but boredom. This feeling is the opposite of emotive stories. When we say emotive or …

Storytelling is great because it's captivating. We all want our audiences to engage with our content and work. While most stories differ, the methods for telling those stories remain the same. With your story …

Imagine being transported into someone else's shoes, feeling their emotions, and experiencing their journey firsthand. That's the power of personal storytelling, a tool used for centuries to connect people and inspire change. In this …