Latest in: Storytelling
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Two Approaches for Climate Storytelling

I recently wrote about storytelling, emphasizing the importance of amplifying stories without fabricating them. However, a reader called me out, suggesting it is better to “present, don’t exaggerate.” Their suggestion raises the question of …
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January 25, 2024
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Ethical Storytelling: Manipulation vs Persuasion

Is storytelling manipulative, especially when it stirs emotions for donations? This begs a vital question about ethical storytelling: are you a communications manipulator at your nonprofit? Heck, if storytelling is manipulative, we need to …
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January 18, 2024
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The Enormous Power of Vulnerability in Storytelling

Vulnerability is a sensitive topic for good reasons. But what if nonprofits embraced it but for how they communicate? In the article, I want to share the benefits of vulnerability and how you can …
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September 28, 2023
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Nonprofit Video Strategies: What and Why Driven Stories

In the realm of nonprofit video strategies, there are two pivotal approaches to storytelling: why-focused and what-focused-based narratives. While these methods often intersect, their starting points and impacts differ significantly. Understanding these differences is …
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September 14, 2023
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3 Essential Nonprofit Tips for Finding the Right Stories

Stories exist all around you and your organization. But how do you identify the best stories for your nonprofit communications? This article will share three tips for finding the right stories to tell. The …
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September 7, 2023
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The 5 Story Elements Needed for Nonprofit Storytelling

What are the essential elements of nonprofit storytelling? Is it plot, characters, setting, conflict, themes, and yada yada? All are important. Yet, let's keep storytelling simple for your nonprofit with these five story elements. …
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August 24, 2023
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Are Your Stories Missing Desire, Motivation, and Uniqueness?

The biggest storytelling mistake is putting the wrong person on camera. Much of the audience's experience relies on that person and how you tell their story. To overcome this mistake, find people with a …
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August 10, 2023
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Fail-Proof Pre-Interview Process for Nonprofit Storytelling?

People are the soul of some of the best documentaries. Since we want to avoid putting the wrong people on camera, conducting pre-interviews is the key to determining your story's characters. Before we choose …
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August 3, 2023
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The 3 Biggest Concerns of Personal Storytelling

Nonprofits may feel a sense of skepticism and uncertainty about how to implement personal storytelling strategies. You may believe in the power of personal storytelling, but your Board of Directors or Executive Director doesn't. …
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July 27, 2023
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How to Tell Emotive Stories That Resonates

Have you ever watched a video story by an organization, and it was blah? I mean, you felt nothing but boredom. This feeling is the opposite of emotive stories. When we say emotive or …
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July 20, 2023

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