Latest in: Marketing
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How to Build Powerful Relationships Through Content Marketing

Creating content is like building a bridge to connect with your audience. However, too often, the focus is solely on results like increasing donations or boosting sales. That perspective can make you lose sight …
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4 min read
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Nonprofit Storytelling Made Easy with These 5 Story Elements

Storytelling shouldn't be another thing that weighs you down. It's not another trend in marketing tactics. You already tell stories daily when you share your experience. So, let's simplify storytelling with these five basic …
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5 min read
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Why Not Use Both Short and Long-Form Video Content?

Are you only focused on short-form content? You may miss opportunities to share your organization's impact and values through long-form video content. Maybe this isn't you, but I bet you've said, "We need more …
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4 min read
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3 Cleantech Storytelling Concerns & How to Overcome Them

Is your cleantech company unsure about using storytelling for marketing? You might believe in the power of storytelling, but your board or company leaders might not. This article addresses major concerns about cleantech storytelling, …
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6 min read
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Nonprofit Video Storytelling: The Role of Storytellers

Want to engage with your audience more? It might be time to work with a Storyteller instead of a Videographer. Nonprofit video storytelling is more than just pretty pixels. It's about unveiling your values …
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4 min read
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6 Plot Points Missing From Your Nonprofit Stories

What makes a story stick? Why do some inspire action while others are forgotten? Without a clear structure, even the most meaningful messages can get lost. The solution lies in the 6 plot points—key …
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6 min read
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The 5 Helpful Benefits of Emotive Climate Storytelling

Emotive climate storytelling takes you on a journey from the heart to your head. Imagine standing in a lush forest, the air thick with the scent of pine and the sound of rustling leaves. …
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5 min read
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Top 5 Simple Evergreen Video Content

Look no further if you're wondering what types of videos or stories you should create for your environmental nonprofit or cleantech company. Investing in evergreen video content will help maximize your ROI for years …
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5 min read
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Episodic Content: Your New Organizational Marketing Strategy

Do you have at least two apps on your smart TV: Hulu, Amazon Prime, Netflix, HBO Max, Disney+, or AppleTV? If you’ve answered yes, you’re probably aware of the influx in episodic content. People …
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6 min read
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How to Clarify Your Environmental Organization’s Core Messaging

Are visitors confused about what your organization stands for? It’s not because you do too many things. It’s because your core message isn’t clear enough. A clear core message is crucial for effective branding. …
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5 min read

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