It's annual fundraising time, or maybe you're just seeking help to amplify your nonprofit stories. This guide shares insider tips and considerations to help you navigate hiring a video production company like a pro. So, grab a cup of coffee, sit back, and let's dive in!
Be crystal clear on your objective
First things first, take a moment to clarify your goals. What do you want to achieve with your videos? Are you aiming to document an event, inspire action, showcase impact, etc.?
Knowing your objective will help you discern if you need a Videographer or a Video Storyteller. While both play an essential role in video production, a Videographer focuses more on the technical aspects. A Storyteller brings your narratives to life.
Why is this important? Well, having clarity on your objectives ensures that you hire someone who can deliver your desired results.
A video production company that aligns with your goals will create videos or films that resonate with your audience, amplify your message, and drive the impact you're striving for.
Review their portfolio
I know checking out their portfolio is obvious, so let's go deeper. Does their portfolio reflect similar work you're trying to create? If it doesn't, don't expect a fantastic storytelling film from someone's mostly done live events or fact-driven explainers videos.
Pay attention to their expertise. Is their work board or niche-focused? While both approaches can be valuable, the latter is particularly significant for nonprofits.
Why is a niche focus important? A video production company experienced in your niche understands your sector's nuances, challenges, and opportunities.
They can effectively capture the essence of your cause, showcase the impact of your work, and connect with your target audience on a deeper level. Look for alignment between their past projects and your nonprofit's mission.
Understand their approach
The process of video and film production may be similar across professionals, but it's the approach and creative mindset that sets them apart. Take the time to discuss their process, ask about their creative inspirations, and gain insights into how they bring stories to life.
Some questions you can ask during your call?
- What's your approach to aligning our objectives with the right story?
- How do you ensure the stories evoke the desired emotional response to connect with our audience?
- What's your approach to building trust quickly with whoever is on camera so they can present their best selves?
Why does this matter? The approach and creative vision directly impact the final product. By aligning with a video production company whose approach resonates with your nonprofit's values and storytelling style, you ensure seamless collaboration and a cohesive video that genuinely reflects your mission.
Go beyond a skilled technician. Seek someone who values collaboration and understands the unique needs of your nonprofit. They should be able to work closely with your team, listen to your ideas, and share expertise. Above all, they should be able to guide you through a process that empowers you and your team to make decisions.
Assess the personality of their team
Lastly, consider the personality of the video partner and their team. People work with people they know, like, and trust. Building relationships is at the core of successful partnerships.
During the meeting or consultations, consider how they make you feel and assess their personality, communication style, and care for you and your work.
Why is personality important? A working solid relationship is vital to a smooth and enjoyable video production process. Even when challenges arise, the right personality will handle those challenges with grace.
Look for a team with technical expertise that resonates with your nonprofit's values and culture.
Closing thoughts on hiring a video partner
Considering these considerations, you'll be well-equipped to hire a video production company. Remember to be clear on your objectives, review their portfolio for niche alignment, understand their approach, and assess the team's personality.
It's about finding a creative partner who shares your passion, understands your mission, and can translate it into captivating visual storytelling. The stage is set, and the spotlight awaits—go shine, my friend!