Latest in: Video Marketing
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Improve Nonprofit Video Engagement by Avoiding This Mistake

Given the packed room, $15K budget, and months of planning for what she hoped would excel her nonprofit video engagement, Luna had high hopes. But three minutes into the video premiere, the audience at …
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6 min read
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Video Marketing for Small Business: Why Vs What-Based Stories

Two key storytelling approaches in small business video marketing can elevate your strategy: why-focused and what-focused narratives. Understanding these differences is crucial for your small business communications strategy, guiding when and how to use …
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3 min read

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