RIPPLE OF CARS

OVERVIEW

This docu-style program story explores the interconnectedness of cars, clean air, and community economic opportunities while highlighting the collaborative relationship between Environmental Initiative and Cars for Neighbors.

We were commissioned by Environmental Initiative to create a relatable film to aid their fundraising campaign, making people feel surprised about the work of Environmental Initiative. 

CLIENT

Environmental Initiative

TEAM

Danami-Maurice Champion
George Eid

SERVICES

Story Strategy
Project Management
Filming
Editing

RIPPLE OF CARS

STORY STRATEGY

Uncovering the Story

We built our film around 5 keywords, identified the film's characters, and developed the narrative arc to captivate and engage the audience.

Defined Keyword Purpose
During a 2-hour interactive kick-off workshop with Environmental Initiative, we determined the film's purpose in 5 keywords. These keywords represent the story's inspiration, tone, audience, action, and uniqueness.
 
  • Relatable: Show personal impact and inspire change.
  • Connection: Link social and environmental justice.
  • Individual Partners: Target semi-invested partners.
  • Surprised (Whoa!): Feeling of surprise and enlighten.
  • Donate: Inspire Donations.
Character Finding
We pre-interviewed 6 people and ranked them based on their big 3 (desire, uniqueness, and motivation) and relation to our keywords.
 
Joe McKenzie and another person tied for the highest total score. While both were numerically strong, Joe stood out because of his active journey to foster economic mobility for his community. 
Story Development
Lastly, we developed the story's narrative arc by ideating the 6 essential plot points. These plot points keep the story engaging. They follow a specific order, each uniquely contributing to the story's overall structure and impact.
 
  • Hook: The opening of the story that instantly captivates the audience's attention. 
  • Conflict: The problem or situation where the main character encounters a significant challenge.
  • Initiation: The moment after the Conflict. It's when the character's journey begins, showing determination and resilience in the face of adversity.
  • Journey: Key moments happen when our character attempts to overcome the conflict.
  • Resolution: The ending of the story. It's the big punch to the gut that the audience feels and is left with. It expresses what the Heart has learned from its journey and what it wants to share with the audience.
  • Jab: The Jab is universal and often includes a call to action for the audience, tying back to the action the story was designed to create.
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OUR APPROACH

People Reveal Themselves to Folks They Know and Trust.

It's common for videographers to pre-interview the main character beforehand and then show up to film the interview.

At the most, this is two contact points, including the film day. We had 4-5 points of contact with Joe to build rapport and trust.

We built trust with Joe through conversations, shadowing, and filming, to uncover his deep motivations, especially about his mother. 

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THE OUTCOME

Program Expansion
and Donation Boost

Cars for Neighbors raised $2,500 from in-person civic club meeting, not including online fundraising.

Environmental Initiative's has expanded it's clean-air car program through new partnerships.

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Ready to expand your program? Let’s chat.

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