The Ripple of Cars
OVERVIEW
This film explores the interconnectedness of cars, clean air, and community economic opportunities while highlighting the collaborative relationship between Environmental Initiative and Cars for Neighbors.
We were commissioned by Environmental Initiative (EI) to create a relatable film to aid their fundraising campaign, making people feel surprised about the work of EI.
STATUS
Released November 2022
CLIENT
Environmental Initiative
SERVICES
Character Finding
Story Development
Filming
Editing
TEAM
Danami-Maurice Champion
George Eid
People reveal themselves to folks they know and trust.
It's common for videographers to pre-interview the main character beforehand and then show up to film the interview. At the most, this is two contact points, including the film day. We had 4-5 points of contact with Joe to build rapport and trust:
- Day 01: 60 min pre-interview phone call
- Day 02: Half-Day job shadowing plus lunch with Joe
- Day 03: 30 min phone to about the story's direction
- Day 04: Film Joe's interview
- Day 05: Film Joe's community scenes
Information about his mother was gathered on day 02, which opened this door of vulnerability during the filmed interview resulting in Joe revealing his deeper why.
"…you managed to open my eyes not just to the organization but to the greater connectedness of the issue."
Facundo Rodrigo Campos
