OVERVIEW
This docu-style program story explores the interconnectedness of cars, clean air, and community economic opportunities while highlighting the collaborative relationship between Environmental Initiative and Cars for Neighbors.
We were commissioned by Environmental Initiative to create a relatable film to aid their fundraising campaign, making people feel surprised about the work of Environmental Initiative.
CLIENT
TEAM
SERVICES
Story Strategy
Project Management
Filming
Editing
STORY STRATEGY
Uncovering the Story
We built our film around 5 keywords, identified the film's characters, and developed the narrative arc to captivate and engage the audience.
OUR APPROACH
People Reveal Themselves to Folks They Know and Trust.
It's common for videographers to pre-interview the main character beforehand and then show up to film the interview.
At the most, this is two contact points, including the film day. We had 4-5 points of contact with Joe to build rapport and trust.
We built trust with Joe through conversations, shadowing, and filming, to uncover his deep motivations, especially about his mother.
THE OUTCOME
Program Expansion
and Donation Boost
Ripple of Cars has been helpful in raising donations from in-person civic club presentations and online fundraising for Cars for Neighbors.
Additionally, Environmental Initiative's has expanded it's clean-air car program through new partnerships.
We’re a film and video production company for environmental organizations. We craft emotive stories that elevate empathy, build community, and drive funding.
Emotive Story Guide
Storytelling Tips & Hacks
Contact Us
Privacy Policy
© BairStories. All Rights Reserved.