This film explores the interconnectedness of cars, clean air, and community economic opportunities while highlighting the collaborative relationship between Environmental Initiative and Cars for Neighbors.
We were commissioned by Environmental Initiative (EI) to create a relatable film to aid their fundraising campaign, making people feel surprised about the work of EI.
Released November 2022
People reveal themselves to folks they know and trust.
It's common for videographers to pre-interview the main character beforehand and then show up to film the interview. At the most, this is two contact points, including the film day. We had 4-5 points of contact with Joe to build rapport and trust:
Information about his mother was gathered on day 02, which opened this door of vulnerability during the filmed interview resulting in Joe revealing his deeper why.
"…you managed to open my eyes not just to the organization but to the greater connectedness of the issue."
Facundo Rodrigo Campos