OVERVIEW
We partnered with Russell Herder to create a social film for the Minnesota Department of Human Services to respond to new data since the COVID19 pandemic.
According to the Differences in Rates of Drug Overdose Deaths by Race, Black Minnesotans are twice more likely to die of a drug overdose than White Minnesotans. In addition, 2020 was a record rate for opioid overdoses.
CLIENT
TEAM
Danami-Maurice Champion
Chris McDuffie
George Eid
Tish Jones
PARTNERING AGENCY
SERVICES
Creative Direction
Project Management
Filming
Editing
Animation
OUR APPROACH
Home Is Where The Heart Lives
Our home theme, representing warmth, comfort, and support crucial for opioid recovery, guided our creative. Due to weather, we rented a brick-walled studio instead of an outdoor porch, maintaining the intended urban feel.
A vintage peacock chair, referencing Huey P. Newton, served as a powerful cultural symbol. Poet/Activist Tish Jones, known for her comforting presence in the Saint Paul community, was cast as the narrator.
Ready to bring a human touch to grim issues? Let’s chat.
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