OVERVIEW
Since 1994, the Environmental Initiative Awards has recognized change-makers. They bring partners across the environmental community to honor people and projects during an inspiring celebration and networking event.
As Environmental Initiative's storytelling partner, we aim to tell inspirational stories that sustain the program and provide award winners with valuable stories they can use.
CHALLENGE
Over the years, our challenges included establishing a repeatable and effective process within a short production schedule, replicating prior successes, and consistently inspiring a diverse audience with emotive environmental storytelling.
CLIENT
TEAM
Danami-Maurice Champion
George Eid
Eliora Vesper
Old Saw Media (Additional Filming)
Andrew Bydlon (Additional Filming)
SERVICES
Story Strategy
Project Management
Filming and Editing
Event Photography
EVENT RECAP, 2022
STORY STRATEGY
Storytelling Workshop
One of our goals is to provide award winners with a tangible story they can use and teach them the art of nonprofit storytelling.
Our online workshop offers a framework that explores seven story types, equipping them to craft compelling narratives for the Environmental Initiative Awards event and beyond.
- Hook: The opening of the story that instantly captivates the audience's attention.
- Conflict: The problem or situation where the main character encounters a significant challenge.
- Initiation: The moment after the Conflict. It's when the character's journey begins, showing determination and resilience in the face of adversity.
- Journey: Key moments happen when our character attempts to overcome the Conflict.
- Resolution: The ending of the story. It's the big punch to the gut that the audience feels and is left with. It expresses what the Heart has learned from its journey and what it wants to share with the audience.
- Jab: The Jab is universal and often includes a call to action for the audience, tying back to the action the story was designed to create.
We empower the winners' clients by guiding them to imagine the vivid details of their stories as they rehearse them.
We even suggest clothing colors that represent their story's themes.
OUR APPROACH
Break the 4th Wall and Spotlight the Award Winners' Stories
Since the video stories of the winners are played at the awards in a room full of hundreds of people, we want the winner to talk directly to the audience.
Using an interrotron-like system, the award winners recited their stories looking directly into the lens, creating an intimate experience for the audience.
Imagine being on a theater stage with black curtains behind you. It's just you on the stage. Using a black background creates a similar experience to isolate the story.
The black background allows the viewer to focus solely on the person and their story, maximizing the production's impact.
STORY EXECUTION
A Few of Our Favorite Stories
THE OUTCOME
Story Transformation
These stories have created a new experience for this celebratory event. The story's emotive approach has raised the bar for sustainable storytelling and set the standard.
Plus, award winners have felt heard and seen throughout the process, showing just how powerful storytelling can be for environmental causes.
Rachel Geissinger
ENVIRONMENTAL INITIATIVE STAFF
"You pull out the most beautiful stories from individuals. Your work has helped us transform the awards ceremony/program into what it is meant to be."
Verna Kragnes
AWARD WINNER
"It is something special to have been listened to. I value this experience and how this challenges me to think about life…"
David Abazs
AWARD WINNER
"Working with [BairStories] was wonderful. Being in a video is a vulnerable space and I am deeply thankful for [their] care throughout the process."
Ready to tell your story? Let’s chat.
BairStories
We’re a film and video production company for environmental organizations. We craft emotive stories that elevate empathy, build community, and drive funding.
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