These things don’t matter to your audience until they have a story delivering context for the facts. We agree with Annette Simmons that a “story is a [personal] significant emotional experience with a beginning, middle, and ending.”
Multiple parts of the brain are activated when engaging with a story. Even better, we can get lost in the world of a narrative, which doesn't happen when we share facts.
Stories transport us and activate our mirror neuron system allowing us to empathize. This science is why we aim to touch the heart of your audience to move their mind to donate, sign a petition, or think differently about social and environmental justice.
The five elements
of engaging stories
––> Have a start, middle, and ending
––> Share Specific Details
––> Communicate vulnerability
––> Embrace conflict and challenges
––> Know Your Audience
We handle the entire process from start to finish, from speaking with your community, identifying the best story to leverage for your objectives, and going into the field to bring it to life.
Sometimes your focus shifts, or how you go about doing your work changes. We help translate those internal changes into an outward expression of clarity.