Brand Strategy

Whether your organization is evolving or new to the industry, we work with your team to clarify your purpose, find your voice, understand your audience, and define your goals.

Our strategy services included:

  • Positioning
  • Brand Personality
  • Audience Profile & Journey
  • Market Audit

We activate a 2-3 day collaborative & strategic workshop with you and your org's key stakeholders. 

Process Icon Graphic


Align Your Team

  • Determine your purpose
  • Determine your vision
  • Determine your mission

Define Your Audience

  • Define target audience
  • Conduct audience research
  • Create audience persona from group brainstormed and insights

Define Your Brand

  • Determine brand personality attributes
  • Craft brand positioning statement

Prioritize Your Goals

  • Define your goals
  • Generate ideas on how your business makes money, gains awareness, and makes their organization more efficient.


The entire process will take about 3-4 weeks

The workshops will take 2-3days. User research and industry research will take about one week. Finally, the assembly of all the insights will take about one week.

You'll receive your strategic roadmap three weeks after the workshop. Three check-ins are provided throughout the roadmap development to ensure alignment.

Our minimum engagement is $10,000 for the workshop, not including fees for branding services.


Your Branding Journey

Most of our clients take this path throughout our relationship, where we initially engage with them
and then move to these other areas:

––> Contact us for a organizational storytelling

––> Engage in brand strategy workshop

––> Redesign visual identity & develop messaging

––> Redesign or update website

––> Engage in Storytelling Process (videos) 

––> Create video content for your org

Susan Campion Headshot

"BairStories helped our communications and digital assets convey our brand's personality and increase professionalism overall." 

Susan Campion, Co-Founder & President, Giant Steps

Let's chat about your rebrand!


© 2022 BairStories


Saint Paul
1410 Energy Park Dr
Saint Paul, MN 55108


San Antonio
1130 Broadway,
San Antonio, TX 78215