SERVICE——————

Brand Strategy

Hire Us!

Whether your organization is evolving or new to the industry, we can help clarify your purpose, find your voice, understand your audience, and define your goals.

Branding allows your clients to understand the characteristics, values and attributes you stand for, in addition to how you compare to your others.

Your brand strategy serves as a road-map for visuals: logo design, identity design, website development, and marketing & advertising materials.

Our brand strategy services included:

--> Positioning
--> Brand Personality
--> Goal Alignment
--> Primary & Secondary Research

--> Core Values
--> Mission & Vision
--> Audience Profile
--> Audience Journey Mapping

We activate a 2-3 day collaborative & strategic workshop with you and your org's key stakeholders.

PROCESS

Align Your Team

Determine your purpose
Determine your vision
Determine your mission

Define Your Audience

Define target audience
Conduct audience research
Create audience persona from group brainstormed and insights

Define Your Brand

Determine brand personality attributes
Craft brand positioning statement

Prioritize Your Goals

Define your goals
Generate ideas on how your business makes money, gains awareness, and makes their organization more efficient.

TIMELINE

The entire process is roughly 2-3 months
(depending on what's needed)

The workshops will take two full days or 2-3 half days.
Primary research (conducting interviews, surveys, etc.) and secondary research (reviewing existing research) can take about 2-4 weeks.
Assembly of all the insights will take about 2 weeks.
You'll receive your strategic roadmap containing workshop results and insights gained from research. After the workshops, weekly or bi-weekly check-ins are provided throughout to ensure alignment.

Our minimum engagement is $10,000 for the workshop & research, not including fees for branding services.